Tuesday, July 28, 2009

Wishing For World Peas

The concept of wacky cars in weird shapes seems to be universal as we've discovered another product mobile from across the pond. From England, the Birds Eye Pea Car packs quite a bit of peculiarity into one small package.

And it's always good to see a promotional vehicle being put to use. It's not uncommon to see the Wienermobile show up in an Oscar Mayer commercial but the glow of the spotlight that comes from national television commercials falls far too infrequently on all the other product mobiles.

When's the last time you saw the Spammobile featured in a TV commercial for Spam? Has the Kellogg's Tonymobile ever shared the screen with its animated inspiration?

However, this little Pea is front and center in Birds Eye's televised ad campaigns. And that's the way it should be.

Let that be a lesson to the rest of the product mobiles. Get ready for your close up.

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