Con Queso

Question: Would you like cheese on that?

Answer: Yes
Recently the Midwest Dairy Association introduced us to the Put Some Cheese On It! campaign which included recipes, a photo contest and a tour by the Cheese Car across three states (Arkansas, Missouri and Oklahoma).

One lucky cheese lover even won the car at the end of the tour.
The car promoted "the awesomeness of cheese" and visited one of my favorite Oklahoman roadside attractions: The Golden Driller in Tulsa.

So if you see it on the highway some day don't forget to wave and say cheese!

Kissmobile: Staying Put

Last year we posted that the Automobile Club of America Museum in Hershey, PA had the Hershey Kissmobile schedule to be on display through January of 2010.(Picture courtesy of The Hershey Insider)

The museum recently updated their site and now the Kissmobile is on tap to be displayed throughout 2010. You can see the museum's Kissmobile page HERE.

Last year the Kissmobile left the museum briefly to make an appearance at the 2009 Pennsylvania Auto & Boat Show (picture courtesy of Castellum Realty):
Unfortunately it has been confirmed that the Kissmobile will not be making an appearance at this year's show which happens this weekend. More information on the show HERE.

So if you want to see the Kissmobile this year you'll need to plan a trip to Pennsylvania.

Wild Game On

What's better than having someone bring pizza to your house? How about a special delivery from your favorite ungulate? (Google it if you need to)The delivery vehicles for Moosejaw Pizza & Dells Brewing Co. and Buffalo Phil's Pizza & Grille in Wisconsin Dells, WI have special toppings of their own. Your favorite pie comes home via your range roving pals the Moose and the Buffalo.
Let's see the Wienermobile try and do that! Check out their websites:

http://www.dellsmoosejaw.com/

http://www.buffalophilsgrille.com/

Wienermobile Dance Party

The Oscar Mayer Good Mood Mission rolls on with a recent impromptu dance number with the Hotdoggers and the USC Trojan Marching Band at the Grove in Los Angeles.

The dance ends with three Wienermobiles forming a giant smile:

Mox-Cart

Who loves Moxie? Who has actually heard of Moxie?

 

Well for the unMoxified, Moxie is a an old school soda mainly found in New England. Over the years they've dipped their toe in the "product mobile pool" with horse themed vehicles like a horse-cycle: 

 

 

And a fleet of Moxie Horsemobiles: 

 

 

Newer versions have popped up over the years:

 

 

With the latest, from around 2000, still making appearances in parades and others events. 

 

 

So now we can all run to our local markets and demand that they carry our new favorite soda and we can all keep an eye out for our new favorite product mobile. Images courtesy of : http://www.moxie.info/

Moo-ving Van

There are two kinds of people in the world: those that look cool wearing leather and the rest of us. And the coolest leather lovers probably shop for their tanned hides and tasseled tops at a cool store like "Jamin' Leather" in Surfside Beach, SC.

What makes this store so cool? Why, they use a product mobile to advertise, of course: Outside the store's location (and making appearances at various events) sits the "Jamin' Leather Cow Van." I don't know if that is its official name but that's what I'm calling it.
Here's the store's website if you ever find yourself in need of a tasteful pair of hot pink assless chaps:

http://www.jaminleather.net/

Cadbury Cream Egg Car Video

Here's a short video of the Cadbury Cream Egg Car in action as it is being test driven by someone or something called "The Stig":

Wienermobile to Participate in Huge New Promotion

Oscar Mayer recently announced its largest advertising campaign in its 125-year history: "It Doesn't Get Better Than This" and the Wienermobile will be an active part of it.From Oscar Mayer's press release:

The launch of the new advertising campaign will coincide with a nine-month charity effort called the Oscar Mayer Good Mood Mission. The Good Mood Mission will rally America to come together around good food, creating good moods in support of a good cause. The brand will kick off the campaign with a 1 million pound food donation and ask America to help match that at www.GoodMoodMission.com.

For every good mood America creates or shares, the brand will donate more food to reach the total goal of 2 million pounds. The Wienermobile vehicles will support the mission as they criss-cross the country spreading miles of smiles and engaging the nation to do the same with a simple click.
Five digital “missions” will be introduced between January and September, beginning with an “It doesn’t get better than____” mission for launch, followed by four other missions tied to specific Oscar Mayer products. For each mission, the public is invited to create a good mood moment and share with friends and family. The moments will live on an animated, visual gallery to deliver smiles throughout the campaign. For bacon, we’ll ask people what motivates them to get out of bed in the morning; and for hot dogs, we’ll find out what people are willing to do to ride Shotbun in the Wienermobile vehicle, plus many more.

The Good Mood Mission campaign will be supported via an integrated marketing campaign that includes:

• the one-time, 30-second “anthem” spot of feel-good moments and charity call-to-action to be televised on the Golden Globe Awards on January 17;
• a Yahoo home page takeover on January 19. MSN will also support the program via content integration and editorial sponsorships throughout the campaign;
• a kick-off event in Los Angeles on January 19 with a giant Good Mood Moment, featuring a celebrity Good Mood Ambassador and a Wienermobile vehicle Flash Mob featuring members of the USC Trojans Marching Band;
• a dedicated fan page at www.Facebook.com/OscarMayer and Twitter handle, @OscarMayer that will launch on January 19;
• a coast-to-coast local market tour with Wienermobile vehicle visits throughout the year; and
• a robust public relations effort within social and traditional media.

For more about the Oscar Mayer brand or the Good Mood Mission, visit www.OscarMayer.comwww.GoodMoodMission.com or:

http://www.kraftbrands.com/goodmoodmission/#/section/hotdogger

Homemade Product Mobiles

Not content to sit back and wait for their favorite product mobiles to come to them, some artistic fans have taken matters into their own hands and crafted their own.

From the people that brought you the "People of Wal-Mart" blog comes "You Drive What?" which chronicles some examples of the weird and wacky ways that people customize their cars. Many of these wild rides pay homage to some of our favorite products. Here are a few examples:

You can see more on the blog:

http://www.youdrivewhat.com/

"Not a Product Mobile" Part 5: Portrait of America Road Tour

We're back from our holiday hiatus with yet another entry in the "Not a Product Mobile" series. Check out the previous entries:

Part 1 - Part 2 - Part 3 - Part 4

So it's time for another government sponsored head count. The Census Bureau is utilizing mobile marketing concepts to get the word out via the 2010 Census Portrait of America Tour. Here are some of the custom wrapped vehicles that will be coming to your neighborhood:

Interactive exhibits and a NASCAR tie-in are being used promote the census. Here's a video that shows more:


You can get more information from the Tour's blog:

http://blogs.census.gov/roadtour/