Oscar Mayer recently announced its largest advertising campaign in its 125-year history: "It Doesn't Get Better Than This" and the Wienermobile will be an active part of it.
From Oscar Mayer's press release:
The launch of the new advertising campaign will coincide with a nine-month charity effort called the Oscar Mayer Good Mood Mission. The Good Mood Mission will rally America to come together around good food, creating good moods in support of a good cause. The brand will kick off the campaign with a 1 million pound food donation and ask America to help match that at www.GoodMoodMission.com.
For every good mood America creates or shares, the brand will donate more food to reach the total goal of 2 million pounds. The Wienermobile vehicles will support the mission as they criss-cross the country spreading miles of smiles and engaging the nation to do the same with a simple click.
Five digital “missions” will be introduced between January and September, beginning with an “It doesn’t get better than____” mission for launch, followed by four other missions tied to specific Oscar Mayer products. For each mission, the public is invited to create a good mood moment and share with friends and family. The moments will live on an animated, visual gallery to deliver smiles throughout the campaign. For bacon, we’ll ask people what motivates them to get out of bed in the morning; and for hot dogs, we’ll find out what people are willing to do to ride Shotbun in the Wienermobile vehicle, plus many more.
From Oscar Mayer's press release:The launch of the new advertising campaign will coincide with a nine-month charity effort called the Oscar Mayer Good Mood Mission. The Good Mood Mission will rally America to come together around good food, creating good moods in support of a good cause. The brand will kick off the campaign with a 1 million pound food donation and ask America to help match that at www.GoodMoodMission.com.
For every good mood America creates or shares, the brand will donate more food to reach the total goal of 2 million pounds. The Wienermobile vehicles will support the mission as they criss-cross the country spreading miles of smiles and engaging the nation to do the same with a simple click.
Five digital “missions” will be introduced between January and September, beginning with an “It doesn’t get better than____” mission for launch, followed by four other missions tied to specific Oscar Mayer products. For each mission, the public is invited to create a good mood moment and share with friends and family. The moments will live on an animated, visual gallery to deliver smiles throughout the campaign. For bacon, we’ll ask people what motivates them to get out of bed in the morning; and for hot dogs, we’ll find out what people are willing to do to ride Shotbun in the Wienermobile vehicle, plus many more. The Good Mood Mission campaign will be supported via an integrated marketing campaign that includes:
- the one-time, 30-second “anthem” spot of feel-good moments and charity call-to-action to be televised on the Golden Globe Awards on January 17;
- a Yahoo home page takeover on January 19. MSN will also support the program via content integration and editorial sponsorships throughout the campaign;
- a kick-off event in Los Angeles on January 19 with a giant Good Mood Moment, featuring a celebrity Good Mood Ambassador and a Wienermobile vehicle Flash Mob featuring members of the USC Trojans Marching Band;
- a dedicated fan page at www.Facebook.com/OscarMayer and Twitter handle, @OscarMayer that will launch on January 19;
- a coast-to-coast local market tour with Wienermobile vehicle visits throughout the year; and
- a robust public relations effort within social and traditional media.
For more about the Oscar Mayer brand or the Good Mood Mission, visit www.OscarMayer.comwww.GoodMoodMission.com or:
http://www.kraftbrands.com/goodmoodmission/#/section/hotdogger
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