Sunday, July 3, 2011

Wienermobile Food Truck

There's a new Wienermobile in town! Check out the press release from Turtle Transit:

The Oscar Mayer brand celebrated its 75th Anniversary of the Wienermobile in New York City by unveiling the first-ever, special edition Wienermobile Food Truck; built by Turtle Transit. For 75 years, the Wienermobile has been on a mission to spread miles of smiles. The new 30-foot Wienermobile Food Truck, the largest vehicle to date, will join the current iconic fleet of seven Wienermobile vehicles. Unlike the rest of Oscar Mayer’s Wienermobile fleet, this is the first to include a commercial kitchen inside and has the functionality to serve hot dogs to the public.

Experiential agency, Pierce Promotions, challenged Turtle Transit to design the special-edition Wienermobile Food Truck. This challenging assignment required Turtle to spend a great deal of time conceptually designing the look of the new vehicle so it was as iconic as the original Wienermobile, but also a truly authentic part of the Oscar Mayer fleet. Not only was it challenging to design the overall look of the New Wienermobile, Turtle needed to engineer the vehicle to include a full-size commercial kitchen inside for sampling Oscar Mayer products.

This required Turtle meet the strict standards imposed by the National Food Safety and design a kitchen that was NFS Certified for Oscar Mayer staff to prepare and serve hotdogs to the public. In addition to the strict electrical and water standards for a kitchen vehicle, Turtle installed NFS certified stainless steel countertops for food preparation, along with NFS commercial food equipment including sinks, a freezer and a press for grilling Oscar Mayer hotdogs. From electrical wiring for ventilation, outlets and overhead lighting, to plumbing water flow from storage tanks to hand-washing sinks, Turtle spent several hours testing water quality, filtration and electrical safety requirements to meet NFS certification.

Turtle installed a flip-up vending window on the side of the vehicle for staff to serve samples during events and at retail locations. To create the Wiernermobile’s head turning and iconic look, Turtle hand-sculpted a rooftop hot dog out of fiberglass and mounted it to the vehicle to give it an impressive footprint of 30-ft in length and over 12-ft tall. Oscar Mayer partnered with Tyler Florence, Food Network Chef and host of “The Great Food Truck Race,” to unveil the vehicle on the popular morning news show, “Fox and Friends.” Hundreds gathered in Times Square for a chance to see the Wienermobile Food Truck, get a free Oscar Mayer Selects Beef Frank and enjoy special toppings created by Tyler Florence.

This summer, the Oscar Mayer Wiernermobile Food Truck will travel to 12 cities including Columbus, Detroit and Pittsburgh, to sample Oscar Mayer Selects. To help continue the Oscar Mayer “Good Mood Mission,” Tyler Florence and the Oscar Mayer brand donated $50,000 to Feeding America, the nation’s leading hunger-relief organization. Consumers can follow where the Oscar Mayer Wienermobile Food Truck will be headed or find photos of the vehicle on its Facebook page.

And check out this video of Tyler Florence rattling on about how much he loves Oscar Mayer and then making some horrible sounding pineapple salsa somthingorother:

1 comment:

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