Saturday, January 23, 2010


Who loves Moxie? Who has actually heard of Moxie?

Well for the unMoxified, Moxie is a an old school soda mainly found in New England. Over the years they've dipped their toe in the "product mobile pool" with horse themed vehicles like a horse-cycle: 
And a fleet of Moxie Horsemobiles: 
Newer versions have popped up over the years:
With the latest, from around 2000, still making appearances in parades and others events. 
So now we can all run to our local markets and demand that they carry our new favorite soda and we can all keep an eye out for our new favorite product mobile. Images courtesy of :

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