Sunday, January 10, 2010

"Not a Product Mobile" Part 5: Portrait of America Road Tour

We're back from our holiday hiatus with yet another entry in the "Not a Product Mobile" series. Check out the previous entries:

Part 1 - Part 2 - Part 3 - Part 4

So it's time for another government sponsored head count. The Census Bureau is utilizing mobile marketing concepts to get the word out via the 2010 Census Portrait of America Tour. Here are some of the custom wrapped vehicles that will be coming to your neighborhood:

Interactive exhibits and a NASCAR tie-in are being used promote the census. Here's a video that shows more:

You can get more information from the Tour's blog:

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