Tuesday, February 2, 2010


I've mentioned before that not all product mobiles get a marketing push on the same scale as the Wienermobile. So finding tie-in merchandise for your favorite, somewhat obscure product mobile can be challenging.

Case in point: Finding this Kellogg's Tonymobile refrigerator magnet on the internet recently was a pleasant surprise: The small collectible popped up on eBay recently and is one of the few examples of Tonymobile merchandise I've ever seen.

Is this the start of a Tonymobile resurgence? Will the American populace be whipped into such of frenzy over the discovery of this four inch masterpiece that they demand that the vehicle return to the road? I like to think so. But I'm usually wrong about stuff like this.

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